M-EDGE is a Centralized Promotional Message Playback System designed for multiple standards of telephone line interfaces with centralized web based management console for Retail market & FMCG Services industries.
M-EDGE provides a stable and reliable platform on top of which any software requirements can be built on.FinaTel’s M-EDGE Solution helps in seamlessly performing attractive customer services with customized promotional campaigns.
India’s FMCG industry leader with a heritage of over 75+ years. With over 30+ brands including 20 different categories dealing with consumer goods.
Client required a well-defined system in place to verify, ensure and enforce automated solution practices ensuring trust worthy branding in the market. This system was expected to offer fair and transparent market for buyers.
The concept was to deliver a centralized promotional message playback system that needs to be designed for multiple standards of telephone line interfaces with a centralized web management console to manage all M-EDGE driven devices over GPRS.
Java, JSF, MySQL, Hibernate framework, Google Protocol Buffer.
SQLite, C#.Net (windows mobile), Google Protocol Buffer.
M-EDGE Device can be implemented in all B2C verticals that are targeting sales increase through brand marketing.